Are you building a legacy book plan so your book stays relevant after launch? If not, you’re leaving money on the table.

Keeping your book relevant after you publish it is important for so many reasons:

  • You can attract new readers who are interested in the topic or genre you write about. This can help you expand your audience and increase your book’s visibility. 
  • Consistently promoting and updating your book will help you establish yourself as an authority in your field and build your personal brand as an author. This can lead to new opportunities, such as speaking engagements, media interviews, or collaborations.
  • You can continue to generate ongoing revenue through sales, licensing, or other revenue streams. Remember, you are building a business with your book as the foundation.

Do you want to have a significant impact and ensure that it continues to be relevant and accessible to future generations? Of course you do!

A marketing plan can help you maintain your legacy as an author and ensure that your ideas and insights continue to be shared and discussed.

Book Marketing For the Long Term

But to create a long-lasting impact with your book, long after your launch, can be a challenging task. That’s why there are specific strategies that you can use to maintain the relevance of your book over time.

Engage with your audience through social media, email newsletters, and other channels. Ask for feedback, respond to comments, and address any concerns or questions they may have. This will not only help you build a relationship with your readers but also give you insights into what they are interested in and how you can cater to their needs.

Continue to promote your book through various channels, such as social media, book clubs, author events, podcasts, and book review websites. Consider offering discounts or giveaways to attract new readers and leads and keep your existing audience engaged.

Update your content if your book covers a topic that is constantly changing. Think about updating it with new information or insights. You could also add new chapters or sections that address emerging trends or developments in your field.

Collaborate with other authors, bloggers, influencers, or organizations to cross-promote your book and reach new audiences. You could also consider writing guest posts or contributing to relevant publications to increase your visibility and establish yourself as an authority in your field.

Develop supplementary content, such as blog posts, videos, infographics, or podcasts, that expands on the ideas and themes covered in your book. This will not only help you reach new readers but also provide value to your existing readers and keep them engaged with your work.

All the above strategies can be baked into your book marketing plan which outlines the strategies and tactics you will use to promote and sell your book to your target audience.

Marketing Strategy Benefits

The reality is that without a marketing plan, it is unlikely that your book will reach its intended audience, and sales may be disappointing. A well-thought-out marketing plan can help you increase the visibility of your book, build your author platform, and generate interest in your book before and long after its release.

When you are developing a marketing plan for your nonfiction or children’s book, some of the key elements to include are identifying your target audience, understanding their needs and interests, selecting the most effective promotional channels, creating compelling book descriptions and cover designs, and leveraging social media and other online platforms to build your author brand.

By developing a marketing plan, you can take control of your book’s success and ensure that it reaches the right readers who will benefit from your message and insights. Without a marketing plan, even the best-written book may go unnoticed and fail to reach its intended audience. 

No Marketing, No Sales

Many authors make the mistake of assuming that if they write a good book, it will automatically sell itself. But unfortunately, that is not the case. 

The absence of a marketing plan makes it challenging to create awareness about your book. No matter how excellent your writing is, you won’t sell many copies if no one knows about it. With millions of books available for purchase, it is so easy for yours to get lost in the crowd. 

That lack of visibility leads to poor sales. When your book is not getting in front of the right people, it won’t sell as many copies as it could have with proper marketing. You may end up with a garage full of unsold books, which can be frustrating and disheartening.

Having no marketing plan also means missing out on many opportunities to promote your book. For example, you won’t be able to take advantage of social media platforms, book clubs, book fairs, or other events where authors can connect with readers and promote their books.

And even if you do try to promote your book without a marketing plan, it may not be as effective as it could be. Without a clear plan, you may end up wasting time and resources on ineffective tactics that don’t reach your target audience. Ultimately, your book’s growth potential is limited. 

Building your author brand is essential if you want to build a successful business with your book as the foundation for the long term. A well-executed marketing strategy can help you build a recognizable brand, a loyal following, generate buzz, and attract new readers. Without a plan, your book will stagnate, and you won’t be able to leverage it for future opportunities.


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