Book marketing can help increase book sales by creating awareness and interest in the book itself and you, the author. 

There are several book marketing strategies that you can employ to help you achieve your goal of brand awareness and book sales. It’s important to find the marketing methods that work best for a particular book and target audience. 

How Book Marketing Increases Visibility and Book Sales


At VIP Book Marketing, we help our clients with all of these important pieces:

Social media marketing: When you utilize social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote your book and engage with potential readers, you begin to grow a community of raving fans who want to buy your book, fill your programs, and watch you speak on stages.

Email marketing: Sending newsletters or promotional emails to your list of subscribers who have expressed interest in your book and brand is a fantastic way to nurture your audience and get them to know, like, and trust you.

Blogging and guest posting: Writing blog posts or guest articles on websites related to your book and brand can help increase visibility and drive traffic to your website and social media.

Influencer marketing: Partnering with influencers in whose audience is your ideal readership can help increase exposure and credibility.

Book signings and launch events: Participating in book signings, readings, and other events can help build a personal connection with readers and increase awareness of your book.

Once you have established your community base and your messaging is resonating with your ideal audience, you can also consider advertising in the form of running targeted ad campaigns on platforms such as Amazon, Facebook, or Google to help you reach a larger audience and drive book sales faster than organic marketing alone.


Marketing your book effectively can help your book and brand succeed beyond your wildest dreams. If your hope is to help just one person with your book, imagine this instead:

Effective book marketing can lead to higher book sales, as more people become aware of your book, brand, and your mission.

Book marketing efforts can help increase your book’s visibility and exposure, making it more likely to be discovered by potential readers.

By engaging with potential readers through marketing efforts such as social media and email campaigns, you can build stronger relationships with your dream audience. Getting positive reviews and word-of-mouth recommendations can help increase book sales and build a loyal readership.

You will be able to establish yourself as a credible and authoritative voice in your field. This authority piece can lead to opportunities for speaking engagements, media interviews, and collaborations with other authors or publishers.


A successful book launch and effective marketing can set the foundation for long-term success as an author. By building a strong reputation and engaging with readers, you can continue to grow your audience and drive book sales for years to come.

But the opposite will be true if you choose not to market your book past its launch date. Without marketing efforts, a book is less likely to reach its target audience and gain visibility. In the crowded world of publishing – about 4 million books are published every year – it can be difficult to stand out without actively promoting your book and brand so expect to have limited book sales.

While there are exceptions to this rule, such as books that go viral or receive a large amount of media coverage, the majority of books will struggle to generate significant sales without marketing efforts. This is why book marketing is so important, as it helps increase exposure and build relationships with potential readers.

It’s worth noting that whether you published with a traditional publisher, a hybrid publisher, or opted for self-publishing, book marketing is a must. Traditional publishers generally have a larger marketing budget and established relationships with media outlets, booksellers, and other important industry players, which can help increase the book’s visibility, but they do not always provide as much marketing assistance as authors expect. 

For self-published authors, the responsibility for marketing the book falls entirely on the author, as they do not have the support of a traditional publisher. In these cases, it’s even more important for the author to take an active role in marketing their book and to have a well-thought-out marketing plan in place.

That is why It is vital for you, the author, to be an active participant in the marketing process and to do your own marketing as well.


While it is difficult to quantify the exact amount of money an author leaves on the table when they do not market their book, as the impact of marketing on book sales can vary greatly depending on a number of factors, it’s safe to say that a lack of marketing efforts can have a significant impact on an author’s book sales and earnings.

A well-executed book marketing plan can help increase the visibility of a book and generate interest among potential readers, which can lead to higher book sales. On the other hand, if an author does not market their book, they may miss out on opportunities to reach their target audience, which can limit the book’s visibility and ultimately impact its sales.

Even a well-written and well-designed book can struggle to generate significant sales without marketing efforts, as the competition for attention in the publishing industry is fierce. It is possible to get some book sales without doing any marketing, but it is unlikely to be significant. It can be very challenging to reach a wide audience and generate significant book sales without actively promoting the book. 

If you truly want to maximize your book sales, you can expect to take an active role in promoting your book and creating a marketing plan that leverages your strengths and resources. Book marketing is an essential component of a successful publishing strategy and can help increase the book’s visibility, reach its target audience, and generate higher sales.


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