custom marketing that sells books and increases your impact

1:1 Book Marketing Strategy


Book Marketing STRATEGY


Are you struggling with not knowing. . . 

Then you are in the right place!

How do I market my book? 

How do I create a book marketing plan?

How do I sell more books?

How do I promote my book? 

How do I create a bigger impact?


no more random marketing tactics


change is possible.

You want to boost your book sales, improve your brand awareness, and grow your impact. At VIP Book Marketing, we have the expertise to take you from unknown author to impactful authority with our book marketing services. 

Whether you are a newly published author or your book sales are going the wrong direction, VIP Book Marketing can help! 

Don't continue on your own without a marketing strategy!

Private Consulting & Coaching



imagine what it will be like when your book is in the hands of your ideal reader

With messaging that attracts and nurtures leads on a consistent basis, you'll grow your reach and client roster.

leverage your book's impacT


With a customized content plan, you'll eliminate the guesswork which saves you time and money. 


You'll sell more copies of your book because your ideal audience will get to know, like, and trust you.


Establish yourself as a leading expert with engaging content on the right online platforms.





This program will jumpstart your thought leadership and grow your audience to new heights.


Are you using the "throw spaghetti at the wall and see what sticks" method of marketing? With the simple strategies we teach in the Impactful Author program, your content will shine and position you as the go to expert in your industry. 

-Jim Schneider, author of Fencebat

Melanie is an incredibly knowledgeable and insightful guide through the overwhelming and confusing realm of book and brand promotion and marketing.

I am a longtime professional writer and first-time author in the process of launching my first book. Most people probably think that writing the book is the biggest challenge, but I quickly learned that what you do with the book after it's written is where the real adventure is.

Melanie was able to help me identify the important content pillars in my work, coach me on how to leverage those pieces in my promotion and opened my mind up to a whole new world of possibilities establishing a brand and a voice. She is a delight to work with and I left our session inspired and energized with a much greater understanding that my book is just a part of what I’m promoting, and just a piece in a much bigger picture. If you’re an author looking for help establishing and promoting your message, I can’t recommend Melanie and VIP Book Marketing enough. 

incredibly knowledgeable


-Andrea DeWitt, Author, Coach, & Speaker

Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach and expertly taught me the “rules of play” in preparation for my book launch. An absolute pleasure to work with, Melanie demonstrated an innate skill for communicating clearly, precisely and with purpose. She is highly professional, organized, responsive, and gifted in the art of guiding her clients with grace and vision. I highly recommend Melanie is an invaluable partner if you hope to upgrade and take your business to the level.

I highly recommend Melanie


-Lin Hawthorne, Author and Children’s Book Publisher

Melanie is an intuitive marketer who specializes in Digital Marketing platforms for authors. In addition to helping expertly position me as an authoritative self-publishing author on the web, her years in broadcast media, journalism and experience in traditional marketing methods are what truly sets her apart in an industry often bogged down by amateur marketers who merely push the technical aspects of web marketing without the strategy and execution. . .Her input in every single step of the way (from messaging to blind surveys to target audience interviews.... and even script writing) is why I would unequivocally choose Melanie as a marketing partner for success from start to finish. . .The sky is the limit for you when you invest in yourself by hiring Melanie to build your business strategically from the ground up.

I would unequivocally choose Melanie


-Michael Ross, Author & Financial Advisor

I began working with Melanie in the spring of 2022, before my book came out. Her counsel was one of the key reasons it became an Amazon Best Seller. . . in November of 2022 I committed to an ongoing relationship where we consult any time I have questions about what I am doing. I now refer to her as my consigliere, my Devil’s Advocate, and an inspiration. While am actively involved every day with offshoots of my book—speaking engagements, blogs, podcasts and the like, there is nothing quite as cathartic as a conversation with Melanie. She tells me when I have an awful idea—kindly—and she gets excited when there are breakthroughs. She is truly a partner in my success.

truly a partner in success


-Tori Kruse, Author, Personal Stylist and Former Miss Missouri USA

Working with Melanie has been an absolute game-changer for my business. Prior to working with her, I was completely confused about what kind of content I needed to create for my blog post. Now after being coached by Melanie she has taught me the exact tools that I need to create a blog post that is extremely engaging and I've had so much more website traffic and my community of women love my blogs. Also, my email subscribers have increased a tremendous amount in the period of time of working with Melanie. She is the exact expert that you need in digital marketing. If you want to grow your business, I highly recommend working with Melanie.

She is the exact expert you need!


-Lynsi Eastburn, Author and HypnoFertility Creator

I have worked with Melanie for the past several months and it has been a phenomenal experience! She is very down-to-earth and easy to work with, and I enjoy our meetings immensely. Melanie knows her stuff. And, she not only works with me, but also welcomed three other members of my team to our sessions to ensure that everyone is in sync and that everything is running as smoothly as possible. Melanie is always readily available to answer questions. She has saved me so much time and energy, freeing me up so that I can focus on other aspects of my business and not have to tend to everything myself. Melanie goes above and beyond in her customer service. She is a true professional and I highly recommend her services.

Phenomenal experience!


  • Clarify your messaging 
  • Website and social media audit
  • Develop your content pillars and content topics
  • Focus on choosing the right platforms and creating effective posts

Develop Better Messaging



  • Writing effective captions for social media
  • Planning your content calendar with a focus on different platforms
  • Weekly/quarterly content planning 
  • Engagement strategies to grow your community

Plan Your Content


  • Outline and plan your lead magnet to attract new email subscribers
  • Strategize and develop an email welcome sequence to nurture your audience and sell more books
  • Metrics that matter

Grow Your Email List


  • Elevate your email marketing with a strategy for emails that convert 
  • Learn the three types of emails for nurturing and sales
  • Effective blogging and repurposing strategies 

Email Marketing, Blogging & Repurposing


  • Develop your speaker one-sheet
  • Techniques to get booked on podcasts and launch your own podcast (if desired)
  • Live video basics and strategies

Podcast Guesting & Lives


  • Content planning around a launch or other conversion event
  • Press release planning
  • Outlining a course based on your book (if desired)

Launch Marketing & Course Design


let's do this!

Your book and your brand deserve to have a customized marketing strategy that takes the guesswork out of how to effectively grow your audience, sell more books, and create brand awareness. 

I would love the opportunity to partner with you to help you develop a book and brand marketing plan that offers you peace of mind while growing your authority. 

Schedule your clarity call to discover how we can help you achieve your book marketing goals. 




This program is for business owners, speakers, consultants, coaches, and children's book authors who are writing or have written a book and want to skyrocket their online visibility, credibility, client/customer attraction, and ultimately sales. 

Is this program for me?

Your book is just the beginning. We'll. help you craft the right message to attract new readers and clients with your online content marketing! We'll show you the strategies, how to implement them, and give you the accountability and support you need to experience the growth you want for your brand. 

How will this program help me?

We provide you with the book marketing strategy and resources to build the foundation for implementation in marketing your book and your brand. Our clients either have a team, a part-time virtual assistant, or prefer to implement the marketing elements themselves. 

Do you do the implementation?

Yes! As an author, you are your best marketer. Marketing your book takes commitment from you. It's also vital for you to know what your VA and/or team are doing to ensure your marketing represents your voice and ideal messaging. 

Do I need to be a marketer too?

We don't have a money-back guarantee for this program because your results are impacted significantly by your commitment to developing your skills and being consistent, your willingness to be coachable, and to go all in. We are 100% committed to supporting authors who are ready to get to the next level with book marketing. 

Do you have a money-back guarantee?

Absolutely! During your Content Strategy Call, we'll help determine what you need next to amplify your message and your mission.

Can I talk to someone to make sure this is a good fit?

It's totally up to you, but we recommend you allocate at least three (3) hours per month for your 1:1 coaching calls and one (1) hour each week to implement what we are crafting together. 

What is the weekly time commitment?

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Frequently Asked Questions

I'M ready

what's included

1:1 Book Marketing Strategy

Customized marketing strategy tailored to your book and your brand

Hour-long 1:1 consulting sessions (2 per month)

Weekly email support, templates, and resources

clarify your messaging
amplify your mission
market your book with intention

Make a list and check it twice! Learn exactly what you need to have to effectively market your book!



send IT TO ME!

pssst - 

it's free!