I want to make your book and brand sparkle online. As a content marketing strategist for authors, coaches, consultants, and speakers worldwide, I am on a mission to support and empower my clients to create clear messaging and content that shines a light on their individuality, skillset, and books.
With my unique combination of entrepreneurship, award-winning journalism and PR experience, I guide my clients to attract and nurture leads and position themselves as industry experts. 

book enthusiast
content marketer

I’m Melanie Herschorn


30 Days to Transformation is a guide written by Mentor Experts offering their insights on Transformation from decades-long formal and self-directed learning, documenting, testing, failing, reflecting and understanding. 

30 Days to Courage is a guide written by Mentor Experts offering their insight on courage from decades long formal and self-directed learning, documenting, testing, failing, reflecting, and understanding. All of this has been summarized into 19 inspirational and aspirational chapters.

These 30-Day Challenges offer the reader steps toward building more courage in their lives and businesses. Each author shares her take on courage and the path she took to success. There are real action steps in each chapter that will help you find your path as well.

Mission Possible: Successful Women Entrepreneurs Sharing Step-By-Step How to Become One is a ground-breaking book for women entrepreneurs who have turned their passion into successful businesses. Mission Possible is your trusted companion, offering a roadmap to success that will guide you through the early stages of entrepreneurship as you tap into the power of mentorship with each turn of the page. Let these extraordinary women show you that with dedication, perseverance, and the right knowledge, anything is possible.

Leadership Without Borders is a living and breathing example of an interdisciplinary approach to leadership of self and others, with a focus on and through a lens of diversity, equity, and inclusion in a modern self-directed world. The authors in this book are professionals in a variety of disciplines, but their shared knowledge speaks to anyone who is in or seeking to be in a leadership role. They share their stories and expertise with the reader in an open and honest way.

Whether your goal is to inspire, educate or entertain, Make a Big Impact with Your Book equips you with strategies to make your mark as an author. 
This is your roadmap to achieving long-term success in the competitive world of publishing, whether you're in the midst of writing, or you're already published and have seen little traction. 
Inside you'll find expert insights for building awareness and credibility in your field, targeted marketing techniques and innovative ways to reach your audience, and much more! Get your copy today!

That's right. I said it.

"Every author has the power to build their own author platform; the foundational marketing that enables you, as an author and therefore a brand, to establish your credibility and authority online through social media, email marketing, podcasting and so much more. And it isn't just that you have the power to do this, it is really the prerequisite for your book's success."

As a small business owner since 2012, I understand the entrepreneurial journey and that it truly takes a village. I have worked as a print, radio and TV journalist and as a PR specialist in Hollywood. I have wone numerous journalism awards and I received my Master's Degree in Broadcast Journalism from the University of Southern California. 

stand up. stand out.

show potential readers and clients what makes you an expert


gain brand visibility as well as opportunities for podcast guesting and speaking


develop effective messaging for your book launch and beyond



Andrea Mein DeWitt, Author, Coach, Speaker

Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach and expertly taught me the “rules of play” in preparation for my book launch. An absolute pleasure to work with, Melanie demonstrated an innate skill for communicating clearly, precisely and with purpose. She is highly professional, organized, responsive, and gifted in the art of guiding her clients with grace and vision. I highly recommend Melanie is an invaluable partner if you hope to upgrade and take your business to the level.

Melanie provided expert transformation

Laurie B. Timms, Author

After I completed writing draft three of my book (and although a marketer by profession), I had no idea what was required to improve my visibility among potential readers and to grab the attention of agents and publishers. In a period of six months, Melanie taught me everything I needed to know to elevate both my personal brand and my book. Melanie is like a human encyclopedia when it comes to book marketing, and she’s shown tremendous value to me through her services. I highly recommend working with Melanie if you are in need of comprehensive book marketing.

Melanie taught me everything I needed to know

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As an author, you may have difficulty finding your audience online, knowing what people are actively searching for so you can position yourself and your book accordingly. Take advantages of these resources and tools that will help you in your book marketing journey.

here to help!


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