Embark on a journey to success by leveraging the benefits of publishing a signature book for your business. Solidify Your Expert Status As you embark on the journey to solidify your expert status, start envisioning the incredible experiences that lie ahead. Just like taking a luxurious vacation, you are boarding a first-class ticket to success […]

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Sharing your personal experiences can help build trust and loyalty with prospective clients. Learn how to leverage your story to connect with your audience and establish yourself as a trusted legal advisor. Building Trust Through Personal Connection As a legal advisor, you understand the importance of building trust with your clients. People trust those they […]

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Benefits of Writing a Book as an Attorney The moment I decided to guide attorneys in sharing their experiences and knowledge by helping them write a book, it felt like standing at the edge of a diving board for the first time—exciting and a bit scary. However, diving into the world of guiding lawyers into […]

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Positioning yourself as a thought leader requires more than just writing a book. Marketing plays a crucial role in solidifying your authority in your space. The Importance of Marketing for Thought Leadership Marketing plays a crucial role in establishing and growing thought leadership. It serves as the bridge that connects the mere existence of a […]

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Are you an author looking to make a positive impact on the world? Nonfiction and children’s book authors can leverage their books to grow and share their mission. Discover the importance of focusing on your mission rather than just promoting your book, and learn how to effectively market your message to engage readers and open […]

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Becoming a best-selling author on Amazon is a significant achievement, but it doesn’t guarantee success in selling books to the target audience. When you develop a comprehensive marketing strategy to reach the right readers, you can maximize the benefits of best-seller status. The Limitations of Best-Seller Status Being a best-selling author on Amazon is undoubtedly […]

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As an author, you have the power to create a meaningful connection with your audience and inspire them to join your mission. Shifting the Focus When it comes to running a successful business, it’s easy to get caught up in the pursuit of immediate sales. After all, sales are what ultimately drive revenue and keep […]

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Many authors struggle with their books not selling well, even months or years after launching. The main reason for this is often a failure to effectively communicate and share about the book in a way that resonates with the target audience. In this blog post, we will explore how authors can rework their messaging to […]

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The secret to leveraging your book for lead generation, expanding your reader base, and increasing book sales is simple: craft a book marketing strategy. We at VIP Book Marketing specialize in non-fiction and children’s book authors, providing valuable guidance and support to enhance book promotion efforts. The following are 12 strategies to try for your […]

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Have you written a book but you’re having trouble gaining traction? Here are the top 5 effective but overlooked strategies for authors to promote your book, make a bigger impact, and increase sales. Collaborate As an author, it’s essential to seek opportunities to collaborate with other authors, influencers, or experts in your field. Collaborations can […]

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Let's make your book and brand shine! As an independent publisher and book marketing strategist, my mission is to support and empower authors like YOU to build a business with your book as the foundation and to help you share your important message with the world.

I’m a bestselling author, award-winning journalist, long-time entrepreneur, and former celebrity publicist, so I have a 360-degree view of what it takes to help you amplify your authority and leverage your signature book for success.


Hi! I’m Melanie


Use this checklist to make sure you are using every marketing tool available to you when promoting your book and growing your audience. 

Ultimate Book Marketing Checklist


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