Publishing a book is an achievement that many aspiring authors and business owners dream of. It represents months, if not years, of hard work, creativity, and dedication. But the journey doesn’t end with your book launch. While publishing a book is a major accomplishment, neglecting marketing can lead to missed opportunities, limited sales, and hindered […]

People do not buy books from an author they have never heard of before if they cannot find information touting the writer’s credibility and expertise. Would you pull out your credit card? Doubtful. Although books are definitely not a high-ticket item, they are still an investment of money and time. Remember, people need to give […]

Without an audience of ideal readers, who do authors sell their books to?  Sadly, the likely answer is no one.  So when authors ask me when they should start marketing their still-unpublished book, my answer is always the same: “Today!” Waiting until your book is uploaded to Amazon or KDP or even after your book […]

Are you building a legacy book plan so your book stays relevant after launch? If not, you’re leaving money on the table. Keeping your book relevant after you publish it is important for so many reasons: Do you want to have a significant impact and ensure that it continues to be relevant and accessible to […]