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Melanie believes that marketing is a skill that authors must learn to put more value on their readers’ experience. If you've ever wondered how authors market their books, or when to start marketing your book, this is a must-see episode!
It's Your Job as an Author to also be a Marketer
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You have published your book. What next? How can you actually make books sell? Because, usually, books don’t sell themselves. Marketing your book is just as important as writing it! In this episode hear how to set up an author platform and learn book marketing tips on how to actually attract ideal readers and make books sell.
Setting up Your Author Platform
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We are going to be talking about a challenge that every author faces which is once my book is out, how on earth do I promote it? I found that this is a challenge for every type of author regardless of what subject matter they are writing. Whether they self-publish or traditionally publish, everyone is confronting this question, struggling and feeling frustrated with it.
The Mindset And Attitude You Need For Social Media Success
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Listen in as Melanie Herschorn shares the top strategies for content marketing that connects you with your target audience and establishes you as an 'AUTHORity' in your niche.
How to Market Your Book with a Killer Content Strategy
MY FAVE GUEST SPOTS
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Calling all non-fiction authors! This is the podcast for you if you want to learn more about:
• How to create content based on your book
• How to grow an email list effectively
• How soon should you start working on your content marketing
How to Market a Book to Get More Sales
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You wrote a book—now what?
You wrote a book to highlight your expertise…
To attract new clients and become a thought leader…
Now, it’s time to leverage your online presence to get the book in the hands of your ideal clients…
But where do you start?
Are you using the right platforms?
Online Success - After Your Book Launch
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- How can you make your message clear?
- What should you never say?
- How must content is too much?
- How can you gain trust from readers?
- Does email marketing work today?
Marketing Strategies Every Author Needs to Know
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For authors, marketing is what to do to make themselves visible and credible with their audience. This can be social media, email newsletters, or an author’s website. You don’t have to be active on all the social media platforms but find one your intended audience hangs out at and be consistent and serve there. People want to know who you are and what you do, not just hear about buying your book.
Book Marketing Strategies that Work
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A podcast devoted to all things content marketing
THE VIP ACCESS PODCAST
VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. While we are no longer producing new episodes, there is still a lot of value in these and we wanted to make sure you had access to as much information as possible along your author journey.
NEED A PODCAST GUEST EXPERT?
I love sharing my expertise about all things marketing, and specifically regarding helping nonfiction and children's authors market and sell more books, create a community of raving fans, and more!
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Every week I go LIVE on my Facebook page to discuss all aspects of marketing and how it applies specifically to nonfiction and children's book authors.
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Whether your goal is to inspire, educate, or entertain, Make a Big Impact with Your Book equips you with the strategies you need to make your mark as an author.
It is your roadmap to achieving long-term success in the competitive world of publishing.
the book
Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
the book
Looking for bonus content? Click here.
NEED A GUEST SPEAKER?
I would love to speak at your next event! My extensive experience in PR and content marketing provides me the knowledge to expertly speak to audiences comprised of business owners, marketers, and my main focus: authors of nonfiction and children's books.
Book promotion is near and dear to my heart and I love to work with new and established authors to grow their audiences, fill their programs, increase participation in their courses and more. With a focus on content marketing, I teach them how to create marketing that connects and grows their audiences.
Let's make it happen
Let's make your book and brand shine! As an independent publisher and book marketing strategist, my mission is to support and empower authors like YOU to build a business with your book as the foundation and to help you share your important message with the world.
I’m a bestselling author, award-winning journalist, long-time entrepreneur, and former celebrity publicist, so I have a 360-degree view of what it takes to help you amplify your authority and leverage your signature book for success.
BOOK MARKETER FOR NONFICTION and children's AUTHORS
Hi! I’m Melanie
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